Single-minded proposition: Bumble is where you can bring your full self to the dating profile and journey regardless of other's expectation.
Background: Dating app category is overly competitive and has little differentiation. It is no longer a fight for a better feature or easier interface. So how can Bumble get users – both men and women – understand what makes Bumble authentic and become their preferred dating app?
Creative idea/concept: You can draw your journey of love at Bumble.
